Like many dog clothing brands, Ruby Rufus was launched because the founder, Ruby Rufus Isaacs, yearned for something a bit more 'fashiony' for her pup. The difference with this brand is that Ms. Isaacs was the head womenswear designer at Chelsea boutique, Austique (now closed). She knows a thing or two about making chic things!
The label (we love that it refers to itself as a label, much more fashion, dahhling!) launched in 2013, and offers dog owners amazing sweaters in colour-pop, bubblegum hues, and snoods to match.
Yes. Dogs can wear snoods too!
Each piece is rendered in ethically sourced cashmere, which doesn't irritate dog's coats and skin, and there are lightweight pieces for spring and summer, and heavier styles for autumn and winter. What's more, Ruby Rufus prides itself on taking trends/colours/prints from the catwalks and reinterpreting them, fit for dogs.
A hit with celebs, from Kylie Jenner to Made In Chelsea's Rosie Fortesque, and with a collaboration with Instagram sensation, @tunameltsmyheart, to boot too, Ruby Rufus has quickly gained notoriety for producing some of the best clothing for dogs in the UK.
Did we mention you can order a bespoke cashmere jumper for your dog too, with their initials emblazoned onto it? Yep, this really is the luxe label for pooches.
See the full range here.