What a name! They say don't judge a book by its cover, or a brand by its name, but this one completely drew me in. Considering the picture I saw on Instagram was of a super sweet little pup in one of their carriers, there was nothing beastly about it/them. 

LoveThyBeast was born in Brooklyn, New York, and now has a lovely little flagship store in the East Village, NYC. Tiziana Agnello, the founder, was hunting for the perfect bag for her pug, Gzigzia (no idea how to pronounce it either). The website tells us that Agnello was a prop stylist so was au fait with sourcing brilliant pieces and fabrics. She set out making her own bag from an unsuccessful search. And LoveThyBeast was formed! 

Now the brand boasts gorgeous clothes, carriers, toys and collars/leads, for dogs and cats, in trend-led colours. A pom pom jumper maybe? A quilted coat? Or even a stand out printed bed? LoveThyBeast has it all! Sweaters start from $24 and coats start from $37.50. Very reasonable considering the amazing quality. 

LoveThyBeast is stocked all over the USA, lots in New York City, in most good pet shops, and also online at Nordstrom for the international shoppers. You can see some more of the collection on the right, and shop some of it below. 

Enjoy!